How to properly release your music independently
Don’t get me wrong: there is no “ready-made”, “one size fits all” strategy that could work for all artists and all musical genres. However, there are tools that are used by all artists & music pros in the industry, and some general advice that can & may apply to many, many artists on the independent side of the industry.
Music professionals know these tools & good practices well, because they work alongside artists all day, have been through the “trial & error” process multiple times and have mastered the art of releasing music. Emerging artists, on the other hand, will struggle finding information about these good practices, and that’s perfectly normal.
To quote again one of my favorite sentences: my job is to make your life easier. That’s why I wrote this guide! It’s both to help you release your music like a pro & also handle the struggles that may come with it more serenely.
Who is this guide for?
Whether you are an artist or a manager who’s developing an emerging artist’s career, this guide was written for you! I’ve designed this guide based on the advice I give the most to the artists around me and with whom I have given consulting sessions.
These are good practices that I’ve learnt both during my studies and as a communication & project manager, a sync assistant and even music journalist – professional experiences I carried out alongside independent artists and professionals of the music industry.
Of course, I don’t know everything there is to know about the music industry, and if there was a “highway to success” that would work for everyone, then you wouldn’t be reading these lines at the moment. That being said, the tips I’m sharing in the guide have helped many artists to better understand the navigate through the music industry, and thus better introduce themselves and their music to their audience and the pros they reach out to.